Edible Skinny was lucky enough to attend the grand opening of the flagship Bulletproof Coffee Shop and Café in Santa Monica last week. Biohacker, best selling author (The Bulletproof Diet), and Bulletproof Coffee creator Dave Asprey was on hand to marshal in the brand’s first brick and mortar!
Some call Bulletproof’s butter coffee lifestyle a cult, others the perfect solution for taking control of their life. Asprey chose Los Angeles as the first location for his coffee shop based on readership of his Bulletproof blog. Actor Brandon Routh, Late-night host Jimmy Fallon, Actress Shailene Woodley, and Music Producer Rick Rubin all follow Asprey’s Biohacking lifestyle. Believers states this high-fat diet can lead to weight loss, an extra energy boost, avoiding that pesky afternoon crash, and keeping yourself mentally focused.
The apex of techie coffee creations (Bulletproof’s drinks will be served in glass beakers), will use only butter from grass-fed, pastured cows (like Kerrygold), Brain Octane MCT oil, and single-origin, organic coffee that's grown, harvested and stored so as to be pesticide and toxin free, and less likely to cause inflammation in the body (like the Paleo diet any food that creates inflammation is a BIG no no).
The cafe will use a digitally controlled brewing system with metal filters that resemble the pour-over or French Press method, and a computer will precisely measure temperature, time, and pressure. The baristas will be known as “coffee hackers.”
Since Bulletproof Coffee is meant to be a meal replacement, the cafe won’t serve breakfast, but options from its lunch and dinner menu were tray passed during the opening. There were many carnivore delights (including the exotic lamb’s broth… but not for this Veg). I mostly stuck to the dessert bar, which included Coconut Cream Semi Freddo and Chocolate Pudding with Coconut Whipped Cream and Raspberries. Lots of sweetness and still Bulletproof friendly!
So if you’ve ever thought about jumping into the world of butter coffee, your chance to Biohack your morning Joe has just arrived!
The Bulletproof Coffee cafe and shop is opening soon (the date was unsure) at 3110 Main St. in Santa Monica, with hours of 6 a.m. to 9 p.m. Mondays through Fridays and 7 a.m. to 9 p.m. Saturdays and Sundays.