Apparently Oil and Water Do Mix as Bulletproof Announces The Creation of FATwater

For most people certain things are supposed to be separated: Solange and Jay Z, cats and dogs, oil and water… but for Biohacker, bestselling author and Bulletproof Coffee CEO Dave Asprey the last one on that list is up for debate with the launch today of FATwater, an oil water fusion to biohack the body’s hydration and power your day.  

Bulletproof proclaims FATwater as the next generation of energy drinks: caffeine free, no artificial sweeteners, and only 20 calories.  FATwater contains patented nanoparticles of Bulletproof XCT Oil™, the most valuable Medium Chain Triglyceride fats (MCTs) found in coconut oil.  Your body easily absorbs these XCT Oil nanoparticles, which efficiently escort water into your body so you can experience extreme hydration.

 

“If you’re wondering, the answer is YES: oil and water do mix,” says Asprey. “People have rejected the low-fat dogma of the 1980’s because it doesn’t work.  FATwater leverages the power of fat from coconuts to drive hydration in a new way and disrupt an industry addicted to sugary drinks.  When you take control of your hydration, you perform better.”

Today’s FATwater announcement was made simultaneous to the announcement that Bulletproof has raised $9 million from Trinity Ventures, an early Starbucks and Jamba Juice investor, with plans to further expand the company, bringing the benefits of the Bulletproof lifestyle to the masses.

Bottled FATwater is available in the flagship Bulletproof Coffee café in Santa Monica and at Erewhon Markets.  Erewhon, a leader in natural grocery since 1968 was the first Bulletproof retail outlet on the west coast and is the exclusive FATwater launch partner. FATwater concentrate is available nationwide at bulletproof.com.

Biohacking Life at the Bulletproof Coffee Shop and Café

Edible Skinny was lucky enough to attend the grand opening of the flagship Bulletproof Coffee Shop and Café in Santa Monica last week.  Biohacker, best selling author (The Bulletproof Diet), and Bulletproof Coffee creator Dave Asprey was on hand to marshal in the brand’s first brick and mortar!

Some call Bulletproof’s butter coffee lifestyle a cult, others the perfect solution for taking control of their life.  Asprey chose Los Angeles as the first location for his coffee shop based on readership of his Bulletproof blog.  Actor Brandon Routh, Late-night host Jimmy Fallon, Actress Shailene Woodley, and Music Producer Rick Rubin all follow Asprey’s Biohacking lifestyle.  Believers states this high-fat diet can lead to weight loss, an extra energy boost, avoiding that pesky afternoon crash, and keeping yourself mentally focused. 

The apex of techie coffee creations (Bulletproof’s drinks will be served in glass beakers), will use only butter from grass-fed, pastured cows (like Kerrygold), Brain Octane MCT oil, and single-origin, organic coffee that's grown, harvested and stored so as to be pesticide and toxin free, and less likely to cause inflammation in the body (like the Paleo diet any food that creates inflammation is a BIG no no).

 

The cafe will use a digitally controlled brewing system with metal filters that resemble the pour-over or French Press method, and a computer will precisely measure temperature, time, and pressure.  The baristas will be known as “coffee hackers.”

Since Bulletproof Coffee is meant to be a meal replacement, the cafe won’t serve breakfast, but options from its lunch and dinner menu were tray passed during the opening.  There were many carnivore delights (including the exotic lamb’s broth… but not for this Veg).   I mostly stuck to the dessert bar, which included Coconut Cream Semi Freddo and Chocolate Pudding with Coconut Whipped Cream and Raspberries.  Lots of sweetness and still Bulletproof friendly!

 

So if you’ve ever thought about jumping into the world of butter coffee, your chance to Biohack your morning Joe has just arrived!

The Bulletproof Coffee cafe and shop is opening soon (the date was unsure) at 3110 Main St. in Santa Monica, with hours of 6 a.m. to 9 p.m. Mondays through Fridays and 7 a.m. to 9 p.m. Saturdays and Sundays.