Friday, July 11, 2014

YES YES YES! BOYZ II MEN Turns Tweets into Love Songs for Wendy's Pretzel Buns


If you haven't seen the new Wendy's advertisement featuring '90s R&B giants Boys II Men than you're missing out (b/c it's hysterical!)!!!

Best-selling R&B group Boyz II Men recently released its #PretzelLoveSongs video celebrating fans’ Tweets of joy of being reunited with the pretzel bun, which Wendy’s brought back for this summer on its Pretzel Bacon Cheeseburger and Pretzel Pub Chicken.

“We know all about romance, heartache, love lost and found, but we have never had the chance to sing sweet harmonies about, of all things, a pretzel bun,” said Nathan Morris of Boyz II Men. “We sing about searching for your better half on our new album ‘Collide,’ and with our #PretzelLoveSongs video, we put a humorous twist on what some fans are saying is their better half – Wendy’s pretzel bun.”

As AdWeek notes, "The classic R&B group's vocal chops alone add more to an already absurd premise than you might expect.  Just listen to the trio (formerly a quartet) explain the meaning of an emoji, or harmonize a cappella on syllables like "omnomnom."

“We know Millennials are passionate about 90s nostalgia, music and humor—and Boyz II Men delivered on all three in its rendition of #PretzelLoveSongs,” said Craig Bahner, Wendy’s Chief Marketing Officer. “We partnered with Boyz II Men because the group and its members are legends—and it looks like our Pretzel Bun is becoming one too."

Once again (w/ feeling!): YES YES YES!

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