Sunday, October 27, 2013

Chipotle brings back their Halloween Boorito to Raise $1 Million for Chipotle Cultivate Foundation

It's Boorito time!  This Halloween, Thursday October 31st, Chipotle brings back the long-standing tradition of treating any customer dressed in costume to a yummy yummy burrito, bowl, salad or order of tacos for only $3 from 4 p.m. to closing.  Proceeds from the fundraiser of $1 million will benefit the Chipotle Cultivate Foundation.

“We are changing the way people think about and eat fast food, and this annual tradition gives our customers the opportunity to join us in our mission to create a better, more equitable food future.” said Mark Crumpacker, chief marketing officer at Chipotle.  “During Boorito, customers can dress in costume and enjoy their favorite menu item from Chipotle for just $3 while supporting a great cause.”

Proceeds from Boorito, $1 million, will benefit the Cultivate Foundation, a non-profit organization committed to creating a more sustainable and healthful food supply and to raising awareness of food issues.  The foundation supports family farmers and their communities, educators and programs that teach younger generations about food matters, along with support for ranchers and farmers who are working to develop more sustainable practices.

Participation in Boorito is simple. Go to any Chipotle restaurant in the US, UK, and Canada between 4 p.m. and closing on October 31st dressed in costume, any costume (the year I heard about this my friend was going to wrap his hand in tinfoil as a hand burrito), and purchase any Chipotle menu item for only $3.

“Over the last three years, our customers have helped us raise more than $3 million dollars for the Cultivate Foundation, which has been used to fund and support organizations and programs focused on creating a more sustainable food future, such as the International Rescue Committee and The Kitchen Community,” said Crumpacker.  “Through our customers’ support we have made progress advancing the foundation’s mission and we hope our customers will join us again this Halloween.”

All that and a $3 Burrito!

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