The Next Superfood: Economical Caviar with Imperia Caviar
By Omid VojdaniCaviar as the next coconut water? A superfood for the wellness masses out there? I couldn’t believe it when I first heard it. What came to my mind first when I was told to write about caviar was tuxes, monocles and mansions, not the biggest health food trend coming to the wellness community since avocado toast.
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Why? Well, that’s where my expertise comes in. Let’s put the price aside for just a little, but nutritionally, caviar has lots of vitamin B12, arginine, loads of omega 3’s, iron, calcium, vitamin d, and very bioavailable vitamin A. All of these nutrients packed into a low calorie, easy to consume package, and is keto and paleo friendly.
Now, let’s address the elephant in the room: price. Affordability has been the main barrier to entry for people to enjoy this apparent superfood. Historically, caviar has retailed for $4-6 per gram, making it an unrealistic addition to the diet, and making me envision caviar as an enjoyment reserved for royalty. With Imperia, the price per gram is getting close to the $1 per gram range, and still tastes amazing.
The analogy that comes to my mind is that there will always be a need for the Rolls Royce’s of the world, but also the Honda Civics. Both great cars, offering different benefits to different crowds, and a much different scale of production. Sony plans to bring the same scalability to caviar, and introduce ‘wellness’ brands of caviars to consumers worldwide over the next few years.
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Lastly, I should mention the taste of the product. I’ve only ever had caviar once before trying Imperia, but my wife has had it dozens of times. She and I both felt like the Imperia (in this case the Royal Ossetra) had all the same taste, mouthfeel, and freshness as the other brands we’ve tried, at a fraction of the price. We tried it straight out of the tin, but my personal favorite was with some persian lavash bread.
With Imperia, Sony has already proven that his production model is scalable which is already bringing costs down, without sacrificing taste and quality. Continuing to apply the scaling model to different brands, and it sounds like something matching an olive oil club, where the customer is shipped samples of different brands to try and then can subscribe to specific brands they love based on personal preference.
With all of the nutritional benefits to caviar, especially to those that are paleo or keto inclined, it seems like this could be a no brainer to add to a food rotation as a superfood, rather than reaching for another bottle of omega 3 supplements.
You can find out more about Imperia at https://imperiacaviar.com/, or find out more on their instagram @imperiacaviar.
Omid Vojdani is a health and wellness expert with over 10 years of hands on experience focusing on injury rehabilitation, postural alignment therapy, relationship counseling, and spiritual growth. You can find more info at succeedwithomid.com
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