Thursday, October 11, 2018

Ka-Ching! The Big Business of Cannabis at CWCBExpo

Ka-Ching!  The Big Business of Cannabis at CWCBExpo

By Kat Thomas, Edible Skinny

The watchword is green, both in product (marijuana) and the end result (green green cash). 

Cannabis has become a mainstream big business!  In 2018, cannabis sales in the US are projected to be over $10 Billion!  By 2020, the United States market is estimated to top $35 billion annually.  So with a ganjapreneurial attitude, Edible Skinny was lucky enough to attend the 5th annual CWCBExpo at the Los Angeles Convention Center at the end of September. 

The CWCBExpo is one of the only business-to-business forum that focuses on educating and connecting professionals who recognize the unparalleled business opportunities within the U.S. Founded by the industry’s top thought leaders, the CWCBExpo was created with the sole purpose of providing a forum to educate and guide business leaders to succeed in this emerging market.

Below are some areas of this green revolution conference that peaked our interest!  So here’s to life being delicious, all your moments being postcard worthy, and $10 billion dollars in cannabis sales!  Ka-Ching!

PRØHBTD Media owns and operates the leading original content studio and largest multi-platform video network in the cannabis space.  PRØHBTD created one of the largest multi-platform video distribution network in the cannabis industry reaching an available audience of 100+ million people distributed through Roku, YouTube, and Amazon Prime.  Shows include a cannabis cooking show, a women focused The View-like show called The Nest, and High with Ty starring host Tyler Lemco.  Along with that, PRØHBTD is recognized as the exclusive global cannabis partner of Advertising Week and Entrepreneur Magazine.  They have worked on placing cannabis activation at music festivals such as Cannes, South By SouthWest, the Toronto Film Festival, and gifting suites at the Oscars.  The company is venture backed with $12 Million in funding and has offices in Los Angeles, New York, Toronto and Vancouver.

This was the coolest new vape distribution system we saw at CWCBExpo!  The Torrance based AntPods TOAST, enables vape juice makers and brands to deliver juices in ready-to-go smart devices, providing new opportunities in a crowded marketplace.  The device is small (fits in the palm of your hand) rectangular refillable dispensing device, that’s completely customizable for white labeling.   Antpods lasts about 200 puffs and has a cradle and lanyard system to hang the device around your neck for complete discretion.

Hemp Pavilion
This year Edible Skinny encountered the Hemp Pavilion at CWCBExpo.  There we talked to Hemp Historian Les Stark representing The National Hemp Association.  Right now hemp is only a niche crop in the US: there’s 25,000 acres of hemp in the US, but we will need 1 million acres to make it a viable business crop.  At the pavillion were multiple items made from hemp including skateboards, hempcrete (a renewable hemp based concrete), and a BMW i8 (the door panels were made out of hemp).  Fun fact: a large amount of European car makers use hemp in their cars, since the crop is grown more readily there. 

Stark documented the history of hemp in the state of Pennsylvania in his book Hempstone Heritage.  Hemp was grown throughout Pennsylvania for nearly 300 years, but in the past 80 years it's been illegal to grow it in the Keystone State.  Stark has been on a 20 year mission to bring industrial hemp back into production in the Pennsylvania.

While at CWCBExpo we were able to chat it up with the gang over at Edibles List and Miss Liz Carmouche, HempMeds Spokesperson (you can see the video at The Green Light District’s YouTube page for their CULTIVATE YOUR MIND series).  Carmouche is the first openly-gay American UFC/MMA fighter who competed in the first-ever women's UFC fight.  She is also an active CBD advocate.  Carmouche believes that all veterans and active military should have access to the CBD products they need for pain, PTSD,and other issues.  Her brand sponsor in this issue is, HempMeds. 

HempMeds exist to nurture the world’s trust in CBD.  From online store to packaged product, their company believes integrity and adherence to high standards deliver the best quality hemp oil for their customers.  They distribute worldwide, providing industry-leading products to wholesalers, affiliates, and retail customers earning our reputation as Your Trusted Source for CBDs.

Kat Thomas is the Editor in Chief of Edible Skinny, a site dedicated to making your life postcard worthy. She is also the CEO of the creative media company This Way Adventures. You can find more about both brands at

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