How
much do you know about your morning brew?
Today
marks the release of Caffeinated, a documentary about the story of coffee as
seen through the perspectives of people who have dedicated their lives to this
rocket fuel
Edible
Skinny recently screened Caffeinated, discovering how lacking we were on the Skinny on our
morning Joe. From seed to mug, coffee,
and the process by which everyone's favorite brain juice is created, has shaped the lives of thousands of
individuals worldwide.
Working
with Geoff Watts, famous green-buyer, filmmakers Vishal Solanki & Hanh
Nguyen travel to America’s most populous coffee-drinking cities and to
producing countries, interviewing connoisseurs and farmers alike.
With
a focus on the social and cultural landscape of coffee, Caffeinated gives the
coffee consumer unprecedented access to the farmers responsible for growing
that perfect bean, and the producers responsible for brewing that perfect cup.
Some
Fun Factoids (God, we Love Factoids!!!) that Edible Skinny learned along the
way include:
• Coffee is related to stone fruits such
as apricots, peaches, and plums.
• Specialty Coffee, denoted as coffee of a
certain caliber, was invented by Erna Knutsen in the early 1970s. Erna was a secretary at a large coffee
brokerage firm, during her time there smaller companies would call looking for high quality
small batch beans. Erna's employer didn’t see the purpose in dealing with these “micro-roasters” so
they handed them off to her; she later founded Knutsen Coffees.
• The Cup of Excellence is the most
prestigious award given to a fine quality coffee. During their selection process, thousands of
cups are evaluated, tasted and scored based on their exemplary characteristics.
The prices that these winnings coffees receive at auction have broken records
and proven that there is a huge demand for these rare farmer identified
coffees.
Caffeinated opens nationwide TODAY and is available on iTunes, Amazon, GooglePlay, Xbox, Vudu and all major cable providers including Time Warner, Comcast, DirectTV and
more.
For
more information you can check out Caffeinated’s website at:
http://caffeinated.vhx.tv
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