Thursday, July 23, 2015

Apparently Oil and Water Do Mix as Bulletproof Announces The Creation of FATwater


For most people certain things are supposed to be separated: Solange and Jay Z, cats and dogs, oil and water… but for Biohacker, bestselling author and Bulletproof Coffee CEO Dave Asprey the last one on that list is up for debate with the launch today of FATwater, an oil water fusion to biohack the body’s hydration and power your day.  

Bulletproof proclaims FATwater as the next generation of energy drinks: caffeine free, no artificial sweeteners, and only 20 calories.  FATwater contains patented nanoparticles of Bulletproof XCT Oil™, the most valuable Medium Chain Triglyceride fats (MCTs) found in coconut oil.  Your body easily absorbs these XCT Oil nanoparticles, which efficiently escort water into your body so you can experience extreme hydration.
 
“If you’re wondering, the answer is YES: oil and water do mix,” says Asprey. “People have rejected the low-fat dogma of the 1980’s because it doesn’t work.  FATwater leverages the power of fat from coconuts to drive hydration in a new way and disrupt an industry addicted to sugary drinks.  When you take control of your hydration, you perform better.”

Today’s FATwater announcement was made simultaneous to the announcement that Bulletproof has raised $9 million from Trinity Ventures, an early Starbucks and Jamba Juice investor, with plans to further expand the company, bringing the benefits of the Bulletproof lifestyle to the masses.

Bottled FATwater is available in the flagship Bulletproof Coffee café in Santa Monica and at Erewhon Markets.  Erewhon, a leader in natural grocery since 1968 was the first Bulletproof retail outlet on the west coast and is the exclusive FATwater launch partner. FATwater concentrate is available nationwide at bulletproof.com.





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