Natural Product
Expo West was held a couple of weeks ago and truthfully I am just
recovering the craziness of it all. More than 60,000 industry members and over
2,000 exhibiting companies filled more than 1 million net square feet at the
Anaheim Convention Center on March 8 – 11, 2012. Totally Whole Foods in Vegas
on Crack!
The Expo can be many different things to many different people, but for me
it’s about seeing where the world of healthy eating is going, learning more,
and trying more. Last year the watchword of the Expo was Gluten Free, this year
it all boiled down to two phrases I heard over and over again: non-GMO and
Vegan.
The rally to finally get America to start labeling GMOs on
the state and
national level is picking up speed
(by the way in case you were wondering countries that require labels or have
outright banned GMOs include: Brazil, Germany, UK, Spain, France, Italy,
Poland, Russia, Saudi Arabia, Japan, Australia, South Korean, and China). Also
the concept of Veganism has definitely come to the forefront (by the way in
case you were wondering (again) some famous people who are members of the Vegan
Club include: Bill Clinton, Ellen Degeneres, James Cromwell, Steve Wynn, Casey
Affleck, Travis Barker, Russell Simmons, Mike Tyson, and Ozzy Osbourne).
In terms of learning more and trying more the Expo is an amazing experience
of having the ability to ask every question you might have ever had about your
favorite foods and sampling new foods. Which leads us to the Best of the Best
(for me at least) most of these products are new to the market, but there are a
few that are just new to me. Either way, they’re awesome and I would totally
check
them out if you get a chance!
DANDIES VEGAN
MARSHMALLOWS
In the world of Vegan eating there sometimes are unexpected gaps in your food
choices. Everyone knows there’s no meat or dairy, but how many people realize
that marshmallows are also blacklisted? But food conscious S’Mores lovers
rejoice! Dandies Vegan Marshmallows are 100% Vegan, Certified Kosher, and
Gluten Free. Made on dedicated Vegan equipment with zero Gelatin these little
sugar pillow even catch fire like traditional marshmallows.
BOLANI
I have to say I am tragically undereducated when it comes to Afghani food
(which I thoroughly admit is ridiculous considering how much our countries have
intertwined in the past decade). So I was totally floored when I discovered
East & West Gourmet Afghan Food Inc and that their vegetarian product
Bolani was one of my favorite foods at the Expo! Bolani is a traditional
Afghani flatbread stuffed and baked with either spinach, pumpkin, red potato,
or green lentil filling. It is usually served warm and as a side dish,
appetizer, hors d'Ĺ“uvre, or even as a main dish. Initially found in only a few
of the Bay Area’s farmers’ markets, this unique fusion of East and West now
participates in over a 100 farmers’ markets every week and can be found at
Whole Foods.
VEGETARIAN PLUS TURKEY
In the world of meat subs (meat subsitutions) 71% of the meat sub dollars go to
MorningStar. And yes they make kickass Buffalo Wings, but this year I made sure
to spend time focusing on the all the other companies out there. Now I have
mixed feeling about meat substitutions (in reality they’re chocked full of
chemicals) but sometimes you just want a chicken nugget or in Vegetarian Plus’
case a Whole Turkey. No joke! They actually make a 100% non-GMO Soy Based (not
my favorite, but in small amounts totally okay) Turkey with Vegan Gravy and
Stuffing. It was crazy, their “bird” was firm, moist, and totally tasty.
Another benefit: their turkey heats and serves in just an hour. Score and score
again!
GIRASOLE WINE
Every year I learn something at the Expo that totally blows my mind. This year
it was that most wine these days isn’t considered Vegan (this is because of a
process called Isinglass, where wine is filtered or clarified with non-Vegan
things such as: Egg whites, Fish bladder, Milk Protein, and Gelatin). But for
those who want to enjoy the nectar of the Gods, Girasole makes a totally Vegan
wine. Girasole (which is Italian for sunflower) vineyard’s have been certified
organic by the California Certified Organic Farmers for the past 20 years (the
founder of Girasole notes that he’s “been farming organically for 50 years; the
first 30 I didn’t know it. There was no organic certification process. Prior to
World War II, growing without commercial chemicals and fertilizers was standard
procedure."). My favorite bottle of theirs is their Hybrid Red: a great
combination of 65% Cabernet Sauvignon/ 25% Syrah/10% Merlot and Gold Medal 2011
San Francisco Chronicle Wine Tasting. With the flavors of black plum, coco
power, and violet in a medium tannic environment, the Vegan/Organic
certification and the under $20 price point make it both ethical and
economical.
BROOKLYN SALSA
I met Rob Behnke Bowman, founder of Brooklyn Salsa, rocking it out to the band
Holy
Ghost! at his booth at the Expo (which is totally not the norm at this
trade show). A businessman and musician (Rob plays under the title The Blue and
Red 3D Spectacular), he and a friend started Brooklyn Salsa when they made
their first batch of salsa for a party they were hosting. A few years later the
company has become a Brooklyn institution. Made with primarily organic
ingredients from small, New York based farms, they use no artificial
preservatives only fresh Lime Juice (the tomatoes are harvested and then frozen
until they needed to be used). Their salsa blends represent each of New York
City's six boroughs. My Absolute Fav? The Bronx, an Indian-inspired salsa with
eggplant and curry powder. It totally rocks!
SIR RICHARD'S CONDOM COMPANY
Another thing I learned that isn’t normally Vegan: condoms! That is until Sir
Richard's Condom Company entered the scene last year. Their belief is simple:
that condoms, like food, should be chemical free. With that mission statement
their casein-free 100% natural latex condoms are vegan certified by the
American Vegetarian Association and free of parabens and spermicides. Like a
lot of great companies these days they have a one for one commitment, so for
every Sir Richard’s Condom purchased they donate one to a developing country.
Found at Whole Foods across the company they’re definitely a fun
find!
COCONUT BLISS
Yes they’ve been around since 2004, but Coconut Bliss is worth mentioning just
because of the number of visitors they were getting at their booth at the Expo.
Their “ice cream” is Dairy, Soy, and Gluten free, uses only USDA certified
organic ingredients, and has received certification from the non-GMO Project.
At the Expo I was "talked into" trying their Naked flavor, which is exactly
what you think it would be: plain coconut. Now as someone who has a tendency to
go for the bells and whistles of flavored ice cream, I was blown away by the
simplicity of it. Creamy, creamy, creamy goodness. Turns out plain coconut, is
anything but boring.